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Question 6 : If J'Nae asks Anders to A / B test the website, which of the following approaches best aligns with effective CRO practices
Question : If J'Nae asks Anders to AB test the website, which of the following approaches best aligns with effective CRO practices for deciding on design changes to test?
Conducting a single test on the homepage's color scheme and using the results to make permanent design decisions for the entire website.
Implementing a series of AB tests that focus on different elements of the website, such as the CTA button color, headline phrasing, and layout structures, using web analytics data to guide which element to test first.
Avoiding testing altogether and making design changes based on the latest web design trends.
Relying on the design team's intuition and preferences to choose which elements to AB test, without considering web analytics data or user feedback.
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