Question:

6) One reason that direct marketing techniques have become so popular for internet advertising is that they offer ample opportunity to test new concepts in an experimental context. For example, Bob just read that using an orange "submit order" button increases both number of orders submitted and the average amount of an order. Bob knows that such "findings" often vary from site to site. Since he does not care at all about any other site, he decides to test this idea using an experiment on his site.

He randomly assigns 500 regular customers to see the orange submit order button when they visit his site, while the remaining regular customers continue to see the regular white submit button.

He looks at sales from the previous month for the 500 test subjects and finds the average sale is $75.50; the average previous month sale for the remaining regular customers is $77.00.

After a one month test, he finds that the test group (the 500 orange button customers) has an average sales amount of $90.00, while the remaining regular customers have an average sales amount of $86.50.

Bob performs a two-tailed difference of means test. Assume his boss uses an alpha level of .05, and Bob finds a p-value of .002.

a) What is your best estimate of the quantitative effects of the orange submit order button? How did you arrive at this answer? (6 points) (I am not looking for a statistical analysis here, but I would like to see a number.)

b) Identify and explain one threat to internal validity which is NOT a problem here, given the design of the experiment. (6 points) In what sense is this threat "controlled for?" (6 points)

c) In general, do you think these results have relativelyQuestion:

6)One reason that direct marketing techniques have become so popular for internet advertising is that they offer ample opportunity to test new concepts in an experimental context.For example, Bob just read that using an orange "submit order" button increases both number of orders submitted and the average amount of an order.Bob knows that such "findings" often vary from site to site.Since he does not care at all about any other site, he decides to test this idea using an experiment on his site.

He randomly assigns 500 regular customers to see the orange submit order button when they visit his site, while the remaining regular customers continue to see the regular white submit button.

He looks at sales from the previous month for the 500 test subjects and finds the average sale is $75.50; the average previous month sale for the remaining regular customers is $77.00.

After a one month test, he finds that the test group (the 500 orange button customers) has an average sales amount of $90.00, while the remaining regular customers have an average sales amount of $86.50.

Bob performs a two-tailed difference of means test.Assume his boss uses an alpha level of .05, and Bob finds a p-value of .002.

a)What is your best estimate of the quantitative effects of the orange submit order button?How did you arrive at this answer?(6 points) (I am not looking for a statistical analysis here, but I would like to see a number.)

b)Identify and explain one threat to internal validity which is NOT a problem here, given the design of the experiment.(6 points)In what sense is this threat "controlled for?"(6 points)

c)In general, do you think these results have relatively high or low external validity?Why? high or low external validity? Why?

A Y = Ar 4 By 4 0x 1 - Applying the state space theories to determine the transition matrix & this system. show steps in detail.A list of the accounts of Medford Corporation is given below, followed by some selected transactions. Indicate the accounts that should be debited and credited for the transaction or adjusting entry by placing the appropriate account codes in the debit and credit columns provided. (10 points) Code Account Code Account A. Cash Common stock B. Prepaid expenses J. Retained earnings C. Accounts receivable K. Rent revenue D. Service trucks L. Service revenue Accumulated E. M. Expenses depreciation Dividends F. Accounts payable N. payable G. Notes payable O. Utility Payable H. Unearned revenue P. Rent payable Transaction or Debit Credit Closing entry Purchased a service truck for EX. D $50,000, paid in A cash. Paid $600 for a two-year 1. premium on the insurance policy covering the truck. Collected $1,000 in advance for 2. service to be provided next year. Declared a cash 3. dividend, $2,000. Depreciation of $1,500 on the 4. truck must be recorded. Truck insurance used for one full 5. year must be recorded (see 1,Cha Kubin Company's relevant range of production is 29,000 to 33,000 units. When it produces and sells 31,000 units, its average costs per unit are as follows: Average Cost per Unit Direct materials $ 8.90 Direct labor $ 5.90 Variable manufacturing overhead $ 3.40 Fixed manufacturing overhead $ 6.90 Fixed selling expense $ 5.40 Fixed administrative expense $4.40 Sales commissions $ 2.90 Variable administrative expense $ 2.40 Required: 1. For financial accounting purposes, what is the total amount of product costs incurred to make 31,000 units? 2. For financial accounting purposes, what is the total amount of period costs incurred to sell 31,000 units? 3, For financial accounting purposes, what is the total amount of product costs incurred to make 33,000 units? 4. For financial accounting purposes, what is the total amount of period costs incurred to sell 29,000 units? (For all requirements, do not round Intermediate calculations.)A project has the following estimated data: Price = $50 per unit: variable costs = $3? per unit; fixed costs = $21,500; required return = 12 percent; initial investment = $18.00!]; life = three 1years. a. lgno ring the effect of taxes. what is the accounting break-even quantity? [Do not round intermediate calculations and round your answer to 2 decimal places1 e.g.. 32.16.} b. What is the cash break-even quantity? {Do not round intermediate calculations and round your answer to 2 decimal places, e.g.. 32.15.} c. What is the nancial break-even quantity? {Do not round intermediate calculations and round your answer to 2 decimal places. e.g., 32.15.} d. What is the degree of operating leverage at the financial break-even level of output? [Do not round intermediate calculations and round your answer to 3 decimal places, e.g., 32.161.) 9 Answer Is not complete. I Accounting break-even quantity 1,195.65 0 _ Cash break-even quantity 93433 a Financial break-even quantityr 11233.52 0