Question 6 When you consider following an "health influencer" there may be some factors to consider including their expertise in the field, trustworthiness, and attractiveness (in shape). This is an example of O Native advertising O Shared endorsements O Fake news Source credibility Question 7 O Marketing psychology O Neurodiversity 2.5 pts Cheetos cheese puffs found that the orange dusty residue the snack leaves on your hands leaves people with a giddiness all of this information was found when doing_____________ ..This research was so successful that Frito Lay created an entire ad campaign around the "Orange Underground". Subliminal marketing Neuromarketing 2.5 pts Question 4 In the video game Crazy Taxi, you can pull into a KFC for a quick bucket of chicken. Integrating a brand into the story and lets companies target specific types of audiences. This is known as O Advergaming O Product placement O Plinking Guerilla marketing Question 5 2.5 pts O Value-expressive function O Ego-defensive function O Utilitarian function O Knowledge function 2.5 pts When the textbook refers to Functional Theory of Attitudes we used the example of a marketing campaign for FAU. If we were using the we would describe what the University says about us as a person and our social identity