Question 6

With the surging popularity of the plant-based diet,Beyond Freshwould like to offer a subscription meal kits service with pre-portioned fresh plant-based ingredients and a step-by-step recipe card.The business model provides a solution for consumers that are time poor but values good quality food without the hassle of grocery shopping and meal planning.Beyond Freshwould like to know how to price these weekly meal kits and collected the weekly grocery expenditures of 126 shoppers which has been summarised as shown below.