Question 62 (of 100) 62. A global marketing strategy refers to O the strategy used by multinational firms that have as many different product variations, brand names, and advertising programs as countries in which they do business the strategy of transnational firms not to employ adaptive marketing technsiques when there are cultural diflerences, but to redirect their marketing resources toward customer of transnational firms that employ the practice of standardzing marketing activies when there are cultural similarities and odapting them when cutures dffer o th e se a strategy of seeking out aready estabished frms in other nations and seling them the n hts t O the strategy currently used by most US. domestic firms that when entering a nevw manufacture and distribute the Sis products through a host nation's only those the least amount of 4 5