QUESTION 63 Social media allows marketers to 'listen' to what consumers are discussing about brands. O True O False QUESTION 64 Many companies establish social media posting policies for their employees to follow True O False QUESTION 65 The amount of money that brands spend on internet advertising is increasing relative to the amount spent on traditional advertising, True O False Which of the following is true about social media advertising? O a. Marketers have less control over the content than with traditional advertising. O b. Consumers are better able to hide their intentions than with traditional advertising O c. Marketers are able to measure consumer responses by the number of likes' an advertisement receives. O d. Both a and c O e. Both b and c QUESTION 61 Social media allows marketers to have a more meaningful conversation with consumers in comparison to traditional media, O True O False QUESTION 62 The ability of consumers to share experiences on social media is O a benefit of social media advertising O, a challenge of social media advertising O Both a benefit and a challenge of social media advertising O blocked by technology and by legislationWhich of the following is true about CTA buttons? (Check all that apply) O a. CTA buttons tell a website visitor what action to take. b. CTA buttons are tailored for each stage of the marketing funnel. O c. CTA stands for Customer-Tracking-App O d. CTA stands for Call-to-Action