Question 7 1.5 pts GoPro advertising often shows commercials of extreme experiences using their product. These campaigns target rebellious and adventurous people; the company is mostly likely using what kind of segmentation? Occasion Benefit Geographic Psychographic Income Question 6 1.5 pts The process of identifying and distinguishing the firm's market offering to build superior customer value is called Differentiation Diversifying O Market segmentation Targeting Mass customization