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Question 7 7.5 pts Market segmentation includes O geographic segmentation O demographic segmentation O product-related segmentation all of the above Question 8 7.5 pts A
Question 7 7.5 pts Market segmentation includes O geographic segmentation O demographic segmentation O product-related segmentation all of the above Question 8 7.5 pts A company will use premium, or prestige, pricing primarily when it wants to O market high-status goods capture market share clear inventory O expand into foreign markets Question 9 7.5 pts A company will use penetration pricing when it wants to Ouse mass marketing O gain market share in a new market establish a premium brand Onone of these Question 10 7.5 pts In the 4P's of marketing price may involve skimming pricing penetration pricing competitive pricing all of the above
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