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Question 7 A product that provides the utmost in convenience is said to offer exceptional: form and time utility. time and place utility. time and
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A product that provides the utmost in convenience is said to offer exceptional:
form and time utility.
time and place utility.
time and possession utility.
form and place utility.
place and possession utility.
Question
A marketer at General Mills in charge of international expansion wants to determine Kellogg's market share in
Mexico. What type of marketing activity should she apply?
Environmental scanning
Situation analysis
Competitive intelligence
Tactical planning
Internal analysis
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