Question 7 (A) Read the information supplied and answer the question which follows. Kurve Ltd provides broadband, phone and television services to homes in the Irish market. In January 2015 it launched its new digital television service ' VISION, providing different bundles of channels at different prices. It charges a reduced subscription for the first six months to new customers. Orders can be placed directly online. The business operates in a highly competitive market and plans to increase its sales revenues by 20 % over the next two years. Explain the product, price and place elements of the marketing mix. Relate your explanations to Kurve Ltd. (B) (i) Explain the term Public Relations (PR). (ii) Discuss methods a business could consider to generate good Public Relations. (C) (i) Define the term market segmentation. (ii) Illustrate two methods a business could consider to segment its market.Question 6 (A) Read the information supplied and answer the questions which follow. PRIVATE MOTOR INSURANCE PROPOSAL FORM DECLARATION I/We declare to the best of my/our knowledge and belief that the information given on this form is true and complete in every respect. (1) Outline the function of an insurance proposal form. (ii) Explain the principle of insurance, referred to in the extract from the above private motor insurance proposal form. (iii) Outline two other principles of insurance that apply to insurance contracts. (B) Outline the benefits of performance appraisal for employees in a business. (C) The cash flow forecast for Amrod Lid for the final quarter of 2015 is set out below: Cash Flow Forecast for Amrod Ltd for the 4" Quarter of 2015 October November December Total 2015 E Total Receipts 70,000 180,000 90,000 340,000 Total Payments 100,000 165,000 120,000 385,000 Net Cash (30,000) 15,000 B (45,000) Opening Cash 20,000 5,000 C Closing Cash (10,000) 5,000 (25,000) (25,000) (i) Explain the reasons Amrod Lid would prepare a cash flow forecast. (ii) Calculate the figures represented by the letters A, B and C on the cash flow forecast. (Show your workings in your answer book.) (iii) Explain how Amrod Lid might deal with the financial problem identified in this cash flow forecast.Quon 4 [A] Read the information supplied and answer the questions which follow. Paul O'Brien is the Sales Manager with Water Solutions Ltd, a business which has recently developed a new water conservation product. Paul is due to make a presentation to the board of directors on the potential of this product. He will present the following projected sales data for the product for the next six months mum {i} Illustrate the above data by means of a bar chart or a line graph. {ii} Outline the principles Paul should consider to ensure he communicates his message e'ectively to the board of directors ' {B} Outline the benets to a business of a tnetional organisational structure. {C} Explain the methods a business could consider to minimise the risk of bad debts as part nfiw credit control system. Business in Action Question 5 {*1} {i} Draft and label a product life cycle. {ii} Describe one characteristic of each stage of the product life cycle with reference to a product of your choice. -" ' (I!) Feasibility Study, Test Marketing. Product Screening and Prototype Devehtprnen. are stages in the new Proth Development Process. {i} List the four stages above in the correct order. {ii} Dutline your raiderstanding of any three of these stages. {C} Read the information supplied and answer the question which follows. Having been made redundant, Lia O'Brien has decided to set up her own enterprise manufactrn'ing individually designed disposable tableware and paper cups for small coffee shops and restaurants. She recognises, however. that having an idea and having the will to succeed will not be enough to ensure success. Discuss the trey issues Lia will have to address before setting up her business enterprise