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Question 7 (Mandatory) (2 points) Company brands have personalities that are marketed. True False Question 8 (Mandatory) (2 points) Brand equity is a way

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Question 7 (Mandatory) (2 points) Company brands have personalities that are marketed. True False Question 8 (Mandatory) (2 points) Brand equity is a way to enhance consumer attention with financial incentives. True False Question 9(Mandatory) (2 points) Marketing utilizes the study of a consumer's Id, Ego and Superego. True False

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