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Question 7 of 9 , Step 3 of 3 Correct A direct mail appeal for contributions from a university's alumni and supporters is considered to
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A direct mail appeal for contributions from a university's alumni and supporters is considered to be too costly if less than of the alumni and supporters provide monetary contributions. To determine if a direct mail appeal is cost effective, the fundraising director sends the direct mail brochures to a simple random sample of people on the alumni and supporters mailing lists. They receive monetary contributions from people. Does this evidence demonstrate that the direct mail campaign is not cost effective? Use a level of significance.
Step of : Draw a conclusion and interpret the decision.
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