QUESTION 7 When ranking investments in terms of total risk, the ____ is the proper measure to use. O coefficient of variation standard deviation variance beta QUESTION 8 What two factors have proven to motivate investors? return and familiarity with the company's product lines past profitability and liquidity risk and return compliance with the Sarbanes-Oxley disclosure requirements and accounting precision QUESTION 9 The relevant risk to consider in financial decisions is: systematic risk firm-specific risk total risk diversifiable risk