Question $7.$

You are the consumer insights manager for JB Hi$-$Fi$,$ an electronic retailer in Australia. Internal research shows that one of your stores is underperforming compared to the company average. The store has below$-$average sales, and customers spend considerably more time in this store $(16$ compared to $10$ minutes$).$ You are tasked to investigate and improve the shopper$$s in$-$store experience at this store $($including click$-$and$-$collect$).$

Describe three $(3)$ possible bumps in the customer journey in$-$store that you would recommend investigating.

ANSWER:

Question $8.$

Imagine you work at Myer, a department store chain. Recent research has shown that Myer has lost mental availability over the past decade. This decline is attributed to the rise in online retailers such as Amazon. As a strategist, you have been tasked with advising the company on how to address this challenge.

Before formulating a strategy plan, you consult the fundamental laws of buyer behaviour and how retailers compete. Describe what they are and how they can guide you in developing a plan to address declining mental availability.

ANSWER:

Question $9.$

Imagine you are employed at MasterFoods, a global cooking foods producer. Your manager has tasked you with auditing the cooking sauce line, considering the possibility of introducing or discontinuing certain variants.

Drawing from the insights gained in the Retailing course, describe three $(3)$ key factors to consider when auditing the product range at MasterFoods.

ANSWER: