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Question 7: You have just conducted a study for a client who supplies products to resellers. These products are commodities, i.e., basic office supplies such
Question 7: You have just conducted a study for a client who supplies products to resellers. These products are \"commodities,\" i.e., basic office supplies such as photocopy paper, pens, sticky tape. As part of your research you conducted a correlation analysis using the following variables: \"Satisfaction\" = Overall satisfaction with the present supplier \"Unreliability\" = How unreliable the supplier is \"Intent to Rebuy\" = How likely the company is to re-buy from that supplier \"Friendly\" = How friendly that supplier is to customers during customer contact a) Clearly explain what particular test is being used here, what output it provides, and how the results of such tests are interpreted. b) Report the results of the analysis, interpret them, and clearly explain the implications of the results for the supplying rm. c) Are the results of this analysis logical given the nature of the supplying nn's business, and that of the buying firms? d) Detail any further recommendations or suggestions you might have after seeing the results of this analysis, e.g., further analysis, and suggest why this may be necessary. NOTE: In your answer, ensure that you interpret EVERY bivariate correlation and explain its importancei'unirnportance. Correlations Satisfaction Unreliability Intent to Relziuyr Friendly Satisfaction Pearson Correlation1 -.525"* .764\" .180" Sig. (2-tailed) . .000 .000 .011 N 200 200 200 200 Unreliability Pearson Correlation -.525** 1 -.359** .056 Sig. (2-tailed) .000 . .000 .429 N 200 200 200 200 Intent to Rebuy Pearson Correlation .764\" -.359"* 1 .189\" Sig. (2-tailed) .000 .000 . .007 N 200 200 200 200 Friendly Pearson Correlation .180" .056 .189\" 1 Sig. (2-tailed) .01 1 .429 .007 . N 200 200 200 200 ** Correlation is signicant at the 0.01 level (2-tailed). * Correlation is signicant at the 0.05 level (2-tailed)
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