Question $8(1$ point$)$

In the context of the marketing mix, which of the following statements is true of the product?

a$)$ It includes not only the physical unit but also its package, warranty, and after$-$sale service.

b$)$ It is what a buyer must give up in order to obtain a benefit.

C$)$ It is the last element of the marketing mix.

d$)$ It includes all the business activities concerned with storing and transporting raw materials.