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Question 8 6 What is the objective of pioneering advertising? It develops primary demand for a product category. It keeps the product's name before the
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What is the objective of pioneering advertising?
It develops primary demand for a product category.
It keeps the product's name before the public.
It maintains focus on the prestige of an organization.
It builds demand for a specific brand.
It develops goodwill toward a company.
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Project Management A Managerial Approach
Authors: Jack R. Meredith, Samuel J. Mantel,
7th Edition
470226218, 978-0470226216
