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Question 8 7.7 pts Forbes is an international media company that specializes in global business news publications. One of its signature products - Forbes monthly,
Question 8 7.7 pts Forbes is an international media company that specializes in global business news publications. One of its signature products - Forbes monthly, is published on a monthly basis and mailed to its subscribers on the first week of each month. Subscribers generally receive the physical copy of the magazine at the end of the first week. Forbes also has another version of its magazine, called the Forbes weekly, which is available to its subscribers on a weekly basis on the internet. However, the price of the weekly magazine is higher. Over sixty-five (65%) of Forbe's subscribers are international customers, and the remaining 35% are domestic customers. Recently, results produced by the finance team of Forbes have shown that the company experienced a fast growth in subscribers in its first few years of operation, but sales have begun to slow in recent years as new competitors have entered the market. Required: 1) Identify and explain two (2) critical success factors for Forbes and explain its impact on the company. (Use only the case facts given in the question in your response). 2) Provide one recommendation on how you could use CVP analysis to improve Forbe's operations in the international market. (Use only the case facts given in the question in your response). Edit View Insert Format Tools Table
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