Question 8 A group of consumers at which a product or service is aimed at is called: market position crowd sourcing O target market O consumer matrix O marketing mix A Question 9 1 pts An educational book company aims their products to reach families with two or more children and household incomes greater than $25,000. This is an example of: O product positioning 0 consumer need analysis marketing mix analysis o target market selection O psychographic segmentation Question 10 If a company decides to pursue new markets with current products, the company would be using which of the following strategies? O positioning development O market penetration market development O product development diversification