Question 8 Not yet answered Marked out of 1.00 Flag question The ability to measure intensity of need and the strength of purchasing power. This criterion of segmenting is called as; O Measurability O Accessibility O Adequate Potential O Market Responsiveness Question 9 Not yet answered Marked out of 1.00 P Flag question Why is marketing considered as philosophy and technology? O It is place O Guides and directs the business thinking and deciding what to product O It helps to decide what to produce O It guides and directs the business thinking Question 10 Not yet answered Marked out of 1.00 P Flag question Lulu offers buy one get one free ice-cream boxes during winter seasons. This type of discount is called as; O Season's discount O Trade discount O Quantity discount O Cash discount