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Question 8 Not yet answered Marked out of 5.00 P Flag question Comprehend and answer to the questions given below the following case-portion. Savvy marketers
Question 8 Not yet answered Marked out of 5.00 P Flag question Comprehend and answer to the questions given below the following case-portion. Savvy marketers carefully study the culture and customs of each country or region where they want to sell their products, to better understand the cultural factors that can affect buyers and the buying organization. For example, in Germany, businesspeople prefer to be introduced by their full, correct titles, and they shake hands at both the beginning and the end of business meetings. As another example, both Korean and Japanese businesspeople observe Confucian ethics based on respect for authority and the primacy of the group over the individual. Marketers that sell to firms in other nations must be aware of such cultural attitudes and practices because they permeate business- to-business transactions. a) What is the core discussion point in the extracted passage given above? (Answer in a maximum of 25 words) (1M) b) Why do business organizations keenly study the culture and customs of the target market? (Answer in a maximum of 60 words) (2M) c) How does studying cultural differences in different countries help business organizations strategize its marketing activities? (Answer in a maximum of 30 words) (2M)
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