Question 80 ISO 9000 originated in _________ to standardize materials received from suppliers in such high-technology industries as electronics, chemicals, and aviation.

United States

Europe

Japan

China

New Zealand

Question 81 - McDonald's offering beer with its meals in Germany is an example of

reintroduction.

product development.

product adaptation.

product extension.

product expansion.

Question 82 - Which of the following is considered unfair and illegal?

dumping

price discounting

psychological pricing

market pricing

price lining

Question 83 - Companies use _____________ to determine the quantity of a product that must be sold before the seller makes a profit.

marginal analysis

markup pricing

penetration pricing

economic order quantity analysis

breakeven analysis

Question 84 Dumping is

setting an initial low price to establish a new product in the market.

setting a limited number of prices for certain categories of products.

setting prices in uneven dollar amounts.

pricing a product at a lower price in a foreign market than in its home market.

setting an initial high price to cover new product costs and generating a profit.

Question 85 - Many e-tailers, such as Ebay and Priceline, use __________ pricing.

skimming

psychological

odd-even

dynamic

penetration

Question 86 - The last step in the new product development process is

product testing.

business analysis.

concept testing.

idea generation.

commercialization.