QUESTION 81 Which of the following statements best defines marketing? Marketing should follow the lead of production, which determines which goods are produced. Marketing is most effective when it takes over other company activities, such as production Marketing is the performance of activities that results in completing individual transactions Marketing is limited to the acts of selling and advertising. Marketing consists of activities that seek to achieve an organization's objectives by anticipating customers' needs and directing products from producers to customers QUESTION 82 Which of the following is important in Total Quality Management? Continuous Improvement Building quality into service delivering quality at each touch point Train and empower people. All of the above