QUESTION 83 Communication is the process of conveying a message to others. In the communication process, a source refers to any paid form of advertising. consumers who read, hear, or see the message during the communications process. a company or person who has information to convey during the communications process. people with similar understanding and knowledge who are willing to share that knowledge with others. a group of individuals who are willing to receive information from others. QUESTION 84 Advertising refers to any nonpersonal, indirectly paid presentation of an organization, service, or product. a short-term inducement of value offered to arouse interest in buying a product or service. methods used to identify a targct market for a particular product or service. any paid form of nonpersonal communication about an organization, product, service, or idea by an identified sponsor. any unpaid form of personal presentation of products and services