QUESTION 89 The objective of institutional advertisements is to rather than promote a specific product or service. generate support for nonprofit organizations increase frequency of purchase of new products tout the competitive advantages of one industry over another build goodwill or an image for an organization promote alternative uses for a product class QUESTION 90 One advantage of using the Internet as an advertising medium is that there is no need to segment markets. it has video and audio capabilitics similar to television. there are no real costs except computers used for initial encoding. online ads almost always result in a "click," an action that leads to the purchasing of a product. there is a long life span for the ads