Question 9: 0n Relative Performance Impacts of Your Own Products Below is a summary of Report 6. Compare the relative performance of the two products (Baller and Banness) in Period 0 (the last Period of decisions) in terms of their sales percentages (of company total), gross profits (of company total), expenses (of company total), and net contributions (of company total). Which product seems to have performed much better than the other in contributing to the company's bottom-line? Why? How might the company's pricing decisions have caused the big differences in their relative performances (Hint: examine the Gross Margin %)? What would you do in the next round's strategic marketing decision-making, in terms of production, pricing, advertising about both products, given the unequal profit impacts of these two products? (15 points) Report 6 - Income Statement Run Name: TGaoDemo- W1 Company: Comp 1 (Company 1) Period: 0 Baller Banness Total Gross Sales 19,555 34,933 54,488 - Distr Margin 6,523 11,133 17,655 Sales (net) 13,032 23,800 36,833 Cost of Sales 11,081 16,459 27,540 Gross Profit 1,951 7,342 9,293 Gross Margin (%) 10 21 17 Creative 100 100 200 Advertising 1,000 1,000 2,000 Holding Costs 337 437 773 Net Contribution 514 5,805 6,319 Note: Sales, expenses, and profits in thousand $5