Question 9 12 pts Refer to the scenario below to answer the following question(s). Scenario: Essential-Beauty Essential-Beauty is a rapidly growing firm that manufactures women's makeup, perfumes, and nail-care products. The company has established itself as a high-end cosmetic product brand available at most national drug stores. In the past, almost all of the advertising for Essential-Beauty has been in women's fashion magazines. The firm is now launching a new line of skin care products, ranging from facial cleansers to body lotion. These products are designed to be marketed to a broader audience, so the marketing team is exploring the effectiveness of different promotional mixes. Most of the market share is in the hands of Look-Lovely, a competitor to Essential-Beauty. Essential-Beauty considers Look-Lovely, to be one of its most important competitors. Look-Lovely often makes price changes to their products introduce new products that impact competitors. Look-Lovely is most likely: Market champion Market challenger Market leader Market follower Market nicher