Question 9 (2 points)

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What is product-line cannibalization?

Question 9 options:

	A scenario in which the sales of one offering come at the expense of the sales of another offering from the same company
	A scenario in which a company expands its product line in order to prevent a competitor from cannibalizing its product line
	A scenario in which a company takes away shelf space from one offering in order to promote another
	A scenario in which a company reallocates research and development and promotional funds from one of its offerings to another offering within the same product line

Question 10 (2 points)

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____ is designed to be shared across different companies. Amazon is an example that numerous companies can use their products online.

Question 10 options:

	Network platform
	A companys internal product platform