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QUESTION 9 9. As much as differences (complementarities) are crucial in a successful partnership (strategic alliance), balancing the differences and similarities between the business partners

QUESTION 9

9. As much as differences (complementarities) are crucial in a successful partnership (strategic alliance), balancing the differences and similarities between the business partners is equally important. What does it mean by similarities?

a. Similarities in performances

b. Similarities in commitment

c. Similarities in firm size

d. Similarities in resources and capabilities

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