Question 9.

Ben & Jerry's might be regarded by many as a "woke" or socially-aware business. It sources Fair Trade ingredients in order to improve the lives of farmers in developing countries and it has long supported climate action

True

False

Question 10

The developmental school of sustainability thought in macromarketing

• offers a critique of marketing and what it sees as marketing's inherent dependence on neo-liberal ideas of competition in markets as allocating society's resources
• views markets as the most efficient provisioning mechanism for economic growth
• focuses most of its attention to issues related to economic development in poor countries of the world
• sees economist Milton Friedman as really saying the same thing about markets as economist John Maynard Keynes
• sees markets and marketing as only moving societies away from sustainability

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