QUESTION: (a) Most old textbooks describe Advertising as "any paid, non-personal communication, for promotion of ideas, goods or services by an identified sponsor." However, most people now contend that the above definition of advertising is outdated. How would you change the definition of Advertising to conform to the present time? Explain why.

(b) Explain the following

What is Informative Advertising?

What is Persuasive Advertising?

What is Reminder Advertising?

(c) "What comes first - Development of Advertising Creative Materials or Selection of Media?".

What practice do most companies and advertising agencies follow when it comes to answering the above question?

What is considered as the more logical option today in an environment where multiple media options are used by companies? Explain in some detail.