Question: Analyze the product category selection, brand selection and post-purchase usage. Examine cultural, sociological, and psychological factors that influenced your consumption. Focus on why she bought what she bought more than on what, where, when and how, unless it relates to the motivations and behavior in some way. You may also analyze the customer/retail/online experience insofar as it relates to concepts covered in readings, lectures and in-class discussions. Also, please note if social or digital media played a role in influencing purchase. While it is good to use course concepts, a terminology-heavy description is insufficient. You are expected to put together a conceptually-driven, integrated analysis. If a statement is so generic that it could fit in anyone's paper, it probably doesn't belong in yours.

Product Category Selection is Aritzia Inc. Clothing (T-Shirts and Tops)

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