Question: Apple offers device service and repair through its AppleCare program. Assumed data follow. Direct labor rate. $40 per direct labor hour $10 per direct labor hour Non-materials-related overhead .. Materials-related overhead .... 4% of direct materials cost Target profit margin (on both conversion and direct materials) 40% Required 1. Compute time charge per hour of direct labor (in $). 2. Compute materials markup per dollar of direct material cost (in %). 3. Use time and materials pricing to compute the price for a local college. Apple estimates the obligation to this college will require 1,000 direct labor hours and $35,000 of direct materials cost.