Question B (20 points)

1.Explain the logic behind the Bass diffusion model What does "m", "p" and "q" mean? Explain how you can obtain "m", "p" and "q" for a product? What data do you need? Explain in detail with equations, if necessary.

2.What are the managerial implications of the model?

3.You are interested in understanding the diffusion of the new foldable Samsung smartphone Explain in detail (be very specific such as what data or information you require etc.) the various steps that you will undertake in order to do the difdusion. Formulate a model (equation) that you can use to estimate with the data that you described.