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Question (b) Validity and Reliability (values and interpretation) 1.Cronbach's Alpha(5 Marks) 2.Dillon-Goldstein's rho (5 Marks) 3.Composite Reliability(5 Marks) 4.Average Variance Extracted(5 Marks) 5.Discriminant Validity -

Question (b) Validity and Reliability (values and interpretation)

1.Cronbach's Alpha(5 Marks)

2.Dillon-Goldstein's rho(5 Marks)

3.Composite Reliability(5 Marks)

4.Average Variance Extracted(5 Marks)

5.Discriminant Validity - Fornell-Larcker Criterion (5 Marks)

6.Discriminant Validity - Heterotrait-Monotrait Ratio (5 Marks)

7.Loadings and Cross-Loading (5 Marks)

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