Question B3 Kelvin has been the Sales Representative of JC Jewellery for more than 10 years. He is experienced and diligent and always receives compliments from his clients. However, he is not happy at all. "I have been hanging there for 10 years, but I am not trusted by my Manager. Every day, he gives me a long list of tasks and demands me to follow his way to perform the jobs. What is more, I even could not extend a 5 percent courtesy discount to those loyal clients. Needless to say, I have never got a chance to serve those important clients. I could no longer tolerate this situation." Kelvin complained in a social gathering. Kelvin further mentioned that all the Sales Representatives are very competent and smart. But they all struggle to look for new clients, so they grab the existing clients from one another. They just eye on their own interest and nothing more. Thus, Kelvin is always alone in JC Jewellery (a) As the Sales Manager of JC Jewellery, use McClelland's Needs Theory to evaluate Kelvin's motivation level and make THREE corresponding suggestions for EACH need. (15 marks) (b) Recommended the BEST dimension of behavioural leadership style to the Sales Manager of Kelvin based on the Ohio State and University of Michigan studies