Question

Based on the article given answer the following questions on the photo below. Crisis in Tourism by Ana Marie Pamintuan, The Philippine Star (2017) In this peak season for tourism, the travel industry is hurting badly. The kidnapping and beheading of tourists as well as terrorist threats in what used to be considered safe travel destinations like Bohol are taking their toll on the industry. Earthquakes and aftershocks have compounded the problem. In Batangas, resorts in the diving areas of Anilao and Mabini stood empty during Holy Week. Prospective travelers in fact have been expressing concern since last year about security issues in the Philippines amid the brutal conduct of the drug war. Not all the concerns, relayed to diplomatic missions in Manila, are over human rights issues; most are about personal safety, especially for travelers with children. President Duterte should give priority to tourism as an engine of economic growth. And he should order the heads of relevant agencies to go on crisis mode amid the spate of travel advisories issued by the country's top travel markets. Recently, South Korea joined Australia, Europe, Japan, New Zealand, the UK and the United States in issuingatraveladvisory,withtheKoreanalertfocusedonBohol. SouthKoreaisthePhilippines'largestsource of tourists, accounting for about a million travelers annually, or a fourth of last year's total arrivals. We could have drawn more, but violent attacks on Koreans in the Philippines in recent years prevented what could have been robust growth in arrivals. The kidnapping and gruesome murder of businessman Jee Ick-joo by anti- narcotics police right inside Camp Crame further dampened Korean enthusiasm for visiting the Philippines. We should be confronting this crisis decisively especially because safer travel destinations with similar tourist attractions beckon in Southeast Asia. As I noted during my visit to Hanoi last week, Vietnam got over 10 million tourists last year - double the number in the Philippines. One of Vietnam's attractions has to be its ability to ensure the safety of visitors. Alejandra "Dading" Clemente, Rajah Tours Philippines chair and grand dame of the industry, is urging the Department of Tourism to launch "a very aggressive PR campaign" overseas to counteract the impact of the travel advisories and negative news about the country. The DOT has a Special ContingencyFundforemergenciesandcrises"likewhatwearehavingnow,"Clementepointsout. Shetold me yesterday that perceptions of the country particularly in its major markets are "so negative, resulting in the continuous cancellation of bookings." Unless this is dealt with quickly, she warned, it would mean "empty rooms in most if not all hotels in Manila and resorts in major destinations." Clemente wrote a letter the other day to Tourism Secretary Wanda Teo, expressing her concern and suggesting an industry dialogue to tackle the crisis. "We wish to convey to you the feeling of apprehension of the private sector of the tourism industry," Clemente wrote, adding that the travel advisories were starting to take their toll on industry players. She wrote: "Recent events have placed the Philippines in a negative light as a tourism destination. The full blown media reporting on the beheading of tourists and other serious terrorist activities in our major destinations such as Bohol, Cebu and other places in Central Visayas has resulted in the perception that the Philippines has become a dangerous place for tourists. We have been experiencing cancellations of bookings for incentive and big groups from major markets namely, Japan, US and Europe. If this deteriorating situation is not addressed immediately, it may adversely affect the flow of tourism arrivals into the country." Clemente called for statements from the DOT "of a more reassuring and more effective tone to convey a strong message." "Government and private sector need to act fast to arrest this very alarming situation," Clemente wrote.

conduct a case study that aims to create a solution for a problem in the tourism industry using the case problem

1.Develop a project to solve the problem as stated in the article. Use the format below:

a.Statement of the Problem - identified problems from the case

b.Alternative Courses of Action (ACA) - solutions to the problem; give at least 2 to 3 solutions (i, ii,iii)

c.Recommendation - one (1) final recommendation as chosen from the ACA; from your presented ACA per statement of the problem choose which you think will be the best solution to the problem and explain why.