Question:

Briefly describe the kinds of legislation that Chatime needs to take into account for it's business. How would marketing and promotion be affected by those laws. Identify three and explain for this answer.

About Chatime:

Chatime is a tea franchise offering the world's most authentic tea experience and is

rapidly becoming known as the fresh tea specialist. Founded in Taiwan in 2003,

Chatime is an international franchise with over 800 stores worldwide. The company launched in Australia in 2009 and has quickly grown to near 50 outlets located across Australia.

Combining 30 years of tea production and a team of professional tea testers, Chatime has modernised the traditional Taiwanese tea culture. The company employs state of

the art technology and uses the highest quality ingredients to deliver a great

tea tasting experience.

Chatime encompasses several key factors into their successful franchise chain. This

includes well developed training programs, an exceptional retail audit system, cutting edge product innovation, and a specialised management and research team.

Chatime is committed to delivering consistently high quality tea with outstanding and

efficient customer service. Chatime is experiencing exceptional growth at a rate of more than 80% during the past two years and is currently one of Australia's fastest growing franchises