Question: Bukstor, the online bookstore. wants to increase its total revenue. One strategy is that it is considering is to offer a 15% discount on every book it sells. The bookstore has two (2) distinct groups of customers. The table below shows the response of the two groups to a survey they conducted. Group A (sales per week} Group B (sales per week) Quantity of sales before the 2.75 million 25 million 15% discount ' | Quantity of sa es after the 2.82 million 2.7 million 15% discount 1. Using the midpoint formula, calculate the price elasticities of demand for groups A and B 2. Explain how the discount will affect the total revenue from each group 3. Suppose Bukstor knows which group each customer belongs to when he logs on and can choose whether or not to offer the 15% discount. If Bukstor wants to increase its total revenue, should discounts be offered to group A or to group B, to neither group, or to both groups