Question: Business growth strategies:'Using a specific firm example, explain why the firm may have selected to grow through a particular growth strategy (either vertical, horizontal or diversified). Compare these motives to those ofone otherdifferent growth strategy.'

For example, in this patch you may select an example of a firm that has grown through a vertical growth strategy. You could then compare those motives to a horizontal growth strategy. It is noted that a simple categorisation is not always realistic - firms may have multiple/combined strategies, but select a main strategy for your main case example that can be used to illustrate points made.