Question C1 BurgerK is a fast-food chain operating 9 outlets. During past planning, the outlets had no say - the head office formulated plans and set specific goals for them to achieve in the coming year. Now, with an uncertain environmental outlook, the head office adopts a new goal-setting approach by focusing on the chain's overall goals; and setting goals for each outlet with outlet managers. The mutually-agreed upon goals will be used to evaluate outlet performance. Jack Lee is the CEO of BurgerK. In response to the unique Coronavirus situation, he wants to develop a one-time plan for the next six months. In the plan, he wants to set two types of goals - one for the general direction and the other the financial targets of BurgerK. In an extremely uncertain environment, he wonders how he can plan effectively, and whether he is wasting his time on planning because external conditions could change quickly. (a) Name the OLD and NEW goal-setting approaches adopted by Burger K respectively. Identify ANY TWO of the four elements of the NEW approach. (6 marks) (b) What is the type of plan that is formulated for the outlets by BurgerK? Identify ONE key characteristic of this type of plan. (4 marks) (c) Name and explain the type of plan Jack wants to develop in terms of frequency of use.(2 marks) (d) Name the TWO types of goals to be set in Jack's plan. List ANY ONE of the six characteristics of well-written goals. (3 marks) Question C2 AAAcos is a cosmetic manufacturer and a market leader in its industry. It has sustained its competitive advantage through continuous innovation and extensive market research, but the cost is too high to maintain. There are some new competitors enter the market in the last year. It is experiencing a steady decline in market performance and in its market share. (a) Name and discuss ANY FOUR forces that AAAcos is facing according to Porter's Five Forces Model (8 marks) (b) According to BCG matrix, which category is AAAcos in? Explain your answer. (3 marks) (c) There are three main types of corporate strategies. Which corporate strategy should AAAcos adopt? (2 marks) (d) Based on your suggestion of Question C2 (c) above, suggest the best type of such strategy. Support your suggestion with justification. Question C3 Robert owns SEF Ltd, which is a small engineering firm serving customers on three continents He has only three full-time employees, and contracts with freelancers as needed to fulfil his customers' needs. At any given time, he could have 50 or more freelance engineers under such type of contract. (a) Which type of organisation does SEF Ltd. operate? Use exact case information to support your answer. (5 marks) Which traditional organisation design is the most suitable for SEF Ltd.? Identify ANY TWO of the characteristics of this kind of structure. (6 marks) (c) There are two structures: mechanistic and organic. Which one is more appropriate to SEF Ltd.? (2 marks) (d) Based on specific information from the case, state and explain which contingency factor can MOST affect Robert's decision in structural choice? (2 marks) Question C4 In a local bank, there was a very high employee tumover among the Loan Officers in the past year. Loan Officers are responsible to promote the banking services and check the credibility of various firms before lending money to them. Many new Loan Officers, after joining the bank, resigned within six months. employees were dissatisfied with the company. Their salary levels were lower than those of the market levels. Employees said they disliked the previous manager who was very harsh to them. Joe later successfully asked the company to increase employees' salaries up to the market levels. He treated his subordinates well and fairly. (a) Apply the Three Needs Theory of McClelland by linking it to the case of the Loan Officers in this bank. (9 marks) (b) Based on Herzberg's Two-Factor Theory, which factor is Joe's case referring to? (1 mark) (c) Based on your discussion in C4 (b) above, provide examples from the case to justify your argument. (2 marks) (d) Could Joe increase employees' job satisfaction by doing those mentioned in the case? Start your answer with yes or no. Then explain your reason with justification. (3 marks) Question C5 Mr Wong is the president of a new mask factory that can produce 100.000 masks per day. Mr Wong was an experienced engineer before he retired. After his retirement, he had been very active in social services and is well respected by many young people. As no one had manufactured mask in Hong Kong before, Mr Wong is worrying about how he can choose proper workers to work in the factory. Mr Wong believes he has two options. Option A is to hire some young people he met in his social service activities. These young people had no working experience, but they are energetic and quite willing to help the society, Option B is to hire some experienced factory workers from overseas. These foreign workers are mostly older people and they come to Hong Kong to earn more money to support their families. (a) If Mr. Wong chooses Option B, identify any TWO sources of management power he may possess under this situation. Support your answer with evidences from the case. (6 marks) (b) If Mr. Wong chooses Option A and hire the young people. Explain how this may change his source of power. (4 marks) (c) Assuming Mr. Wong finally chooses Option B, he wants to motivate the workers by telling them that they are making masks to protect the Hong Kong citizens from virus. Which kind of leadership is adopted by Mr. Wong? Explain. (2 marks) (d) A friend advised Mr. Wong that it may be more effective to motivate the workers by offering them bonus if production exceeds a certain amount. What kind of leadership is suggested by his friend? (3 marks) Question C6 ABC Air-conditioning Group will be organising a one-day Annual Conference in August this year. Peter Chan, CEO stressed that the Annual Conference would need to be well organised and impressive. Susan Leung, Marketing Manager is well preparing and working with her team for this Conference. Susan asks her assistant to prepare a guest name list; and arrange a seating plan. There will be 150 guests to be invited. Susan is afraid of insufficient manpower to serve those guests. She decided to hire 50 part-time helpers. During the Annual Conference, Susan will walk around to see if correct actions will be needed. Once she finds out someone performs poorly, she will not hire the same part-time helper in the next event. (a) Define TWO tools (except feedback control) that Susan will use for measuring the Annual Conference's performance and illustrate with ONE relevant example from the case for each tool. (8 marks) (b) Data and information are two different concepts. Based on the case information, give an example for data and another example for information respectively. (2 marks) Which corrective action is applicable to Susan? Justify your answer by identifying clearly the action that Susan will take. (5 marks) Question C1 BurgerK is a fast-food chain operating 9 outlets. During past planning, the outlets had no say - the head office formulated plans and set specific goals for them to achieve in the coming year. Now, with an uncertain environmental outlook, the head office adopts a new goal-setting approach by focusing on the chain's overall goals; and setting goals for each outlet with outlet managers. The mutually-agreed upon goals will be used to evaluate outlet performance. Jack Lee is the CEO of BurgerK. In response to the unique Coronavirus situation, he wants to develop a one-time plan for the next six months. In the plan, he wants to set two types of goals - one for the general direction and the other the financial targets of BurgerK. In an extremely uncertain environment, he wonders how he can plan effectively, and whether he is wasting his time on planning because external conditions could change quickly. (a) Name the OLD and NEW goal-setting approaches adopted by Burger K respectively. Identify ANY TWO of the four elements of the NEW approach. (6 marks) (b) What is the type of plan that is formulated for the outlets by BurgerK? Identify ONE key characteristic of this type of plan. (4 marks) (c) Name and explain the type of plan Jack wants to develop in terms of frequency of use.(2 marks) (d) Name the TWO types of goals to be set in Jack's plan. List ANY ONE of the six characteristics of well-written goals. (3 marks) Question C2 AAAcos is a cosmetic manufacturer and a market leader in its industry. It has sustained its competitive advantage through continuous innovation and extensive market research, but the cost is too high to maintain. There are some new competitors enter the market in the last year. It is experiencing a steady decline in market performance and in its market share. (a) Name and discuss ANY FOUR forces that AAAcos is facing according to Porter's Five Forces Model (8 marks) (b) According to BCG matrix, which category is AAAcos in? Explain your answer. (3 marks) (c) There are three main types of corporate strategies. Which corporate strategy should AAAcos adopt? (2 marks) (d) Based on your suggestion of Question C2 (c) above, suggest the best type of such strategy. Support your suggestion with justification. Question C3 Robert owns SEF Ltd, which is a small engineering firm serving customers on three continents He has only three full-time employees, and contracts with freelancers as needed to fulfil his customers' needs. At any given time, he could have 50 or more freelance engineers under such type of contract. (a) Which type of organisation does SEF Ltd. operate? Use exact case information to support your answer. (5 marks) Which traditional organisation design is the most suitable for SEF Ltd.? Identify ANY TWO of the characteristics of this kind of structure. (6 marks) (c) There are two structures: mechanistic and organic. Which one is more appropriate to SEF Ltd.? (2 marks) (d) Based on specific information from the case, state and explain which contingency factor can MOST affect Robert's decision in structural choice? (2 marks) Question C4 In a local bank, there was a very high employee tumover among the Loan Officers in the past year. Loan Officers are responsible to promote the banking services and check the credibility of various firms before lending money to them. Many new Loan Officers, after joining the bank, resigned within six months. employees were dissatisfied with the company. Their salary levels were lower than those of the market levels. Employees said they disliked the previous manager who was very harsh to them. Joe later successfully asked the company to increase employees' salaries up to the market levels. He treated his subordinates well and fairly. (a) Apply the Three Needs Theory of McClelland by linking it to the case of the Loan Officers in this bank. (9 marks) (b) Based on Herzberg's Two-Factor Theory, which factor is Joe's case referring to? (1 mark) (c) Based on your discussion in C4 (b) above, provide examples from the case to justify your argument. (2 marks) (d) Could Joe increase employees' job satisfaction by doing those mentioned in the case? Start your answer with yes or no. Then explain your reason with justification. (3 marks) Question C5 Mr Wong is the president of a new mask factory that can produce 100.000 masks per day. Mr Wong was an experienced engineer before he retired. After his retirement, he had been very active in social services and is well respected by many young people. As no one had manufactured mask in Hong Kong before, Mr Wong is worrying about how he can choose proper workers to work in the factory. Mr Wong believes he has two options. Option A is to hire some young people he met in his social service activities. These young people had no working experience, but they are energetic and quite willing to help the society, Option B is to hire some experienced factory workers from overseas. These foreign workers are mostly older people and they come to Hong Kong to earn more money to support their families. (a) If Mr. Wong chooses Option B, identify any TWO sources of management power he may possess under this situation. Support your answer with evidences from the case. (6 marks) (b) If Mr. Wong chooses Option A and hire the young people. Explain how this may change his source of power. (4 marks) (c) Assuming Mr. Wong finally chooses Option B, he wants to motivate the workers by telling them that they are making masks to protect the Hong Kong citizens from virus. Which kind of leadership is adopted by Mr. Wong? Explain. (2 marks) (d) A friend advised Mr. Wong that it may be more effective to motivate the workers by offering them bonus if production exceeds a certain amount. What kind of leadership is suggested by his friend? (3 marks) Question C6 ABC Air-conditioning Group will be organising a one-day Annual Conference in August this year. Peter Chan, CEO stressed that the Annual Conference would need to be well organised and impressive. Susan Leung, Marketing Manager is well preparing and working with her team for this Conference. Susan asks her assistant to prepare a guest name list; and arrange a seating plan. There will be 150 guests to be invited. Susan is afraid of insufficient manpower to serve those guests. She decided to hire 50 part-time helpers. During the Annual Conference, Susan will walk around to see if correct actions will be needed. Once she finds out someone performs poorly, she will not hire the same part-time helper in the next event. (a) Define TWO tools (except feedback control) that Susan will use for measuring the Annual Conference's performance and illustrate with ONE relevant example from the case for each tool. (8 marks) (b) Data and information are two different concepts. Based on the case information, give an example for data and another example for information respectively. (2 marks) Which corrective action is applicable to Susan? Justify your answer by identifying clearly the action that Susan will take