Question: Choose a company that engages in CSR and imagine you were hired as a CSR consultant to advise the company on its CSR strategy to create 'shared value.' Review the company's CSR activities and critically answer the following questions:

To what extent are these CSR activities creating 'shared value'?

What improvements (if any) can you suggest towards a CSR strategy more integrated into the company's business strategy?

Company: STARBUCKS

1. Differentiate their CSR activities creating 'shared value' between the UK and the USA using reports and their business strategies
2. identify the point of intersection between business and society. How do you do that? You look at the business through inside out linkages and outside in.
3. different social issues according to which ones are generic value chain or competitive context issues.
4. ADD THE RESOURCES (REFERENCES)