Question: Consider David Morse's "Eight Rules of Multicultural Marketing" from Muticultural lntelligence. Select two of the rules and briefly explainhow Morse's approach differs from the Hispanic, Black or Ageing Consumer approaches.

Requirements:

You should demonstrate your understanding of ethnic and multicultural marketing and strategy.

You are welcome to use examples to demonstrate your points of discussion.

You will not need citations from book, nor should you use the Internet for any purpose.