Question:

Discuss how foodpanda uses points-of-difference to establish brand image in this campaign. In your discussion, evaluate the PODs that foodpanda communicated on and propose areas of improvement.

Case Study: Foodpanda Auntie Knows The Real Deals

Links:

https://www.marketing-interactive.com/foodpanda-tries-to-reigns-in-crazy-festive-shopping-via-new-campaign

https://www.marketing-interactive.com/markiesawards-2021-case-study-foodpanda-turns-heads-using-auntie-appeal-to-promote-verticals

auntie knows flash What's up 7deals AUNTIE DEALS E1 up to 50 off auntie knows the real deals, only on foodpanda food I groceries | shopping\f50% off auntie knows the real deals food goose Poop Food. Groceries. Shopping.@ foodpanda T @ foodpanda auntie knows the real 10.10 deals more than 3,000 stores food progmon | whopping shops Quoidion your daily needs GNC delivered in 25 mins" CHAO