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Question Eva Best Bakery is planning to start cake production in Malaysia, but the production and marketing managers are not sure on the possibility of

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Eva Best Bakery is planning to start cake production in Malaysia, but the production and marketing managers are not sure on the possibility of penetrating the market due high-profile competitors. As an Accounting Information Systems analyst, you are required to:

(a) Discuss how the management of Eva Best Bakery can successfully produce best cake recipe and provide value to customers.

(15 marks)

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