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Question generated from https://www.coursehero.com/file/27245730/KFC-Coupon-fiascopdf/Title : The KFC Coupon FiascoBy V. Namratha PrasadThank you. 2. Evaluate KFC's response to the crisis. 3. What are consequences, both

Question generated from https://www.coursehero.com/file/27245730/KFC-Coupon-fiascopdf/Title : The KFC Coupon FiascoBy V. Namratha PrasadThank you.

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2. Evaluate KFC's response to the crisis. 3. What are consequences, both positive and negative, of this promotion for KFC? What else can KFC do, to prevent this incident from having long-term negative implications? References & Suggested Readings: 1. Sean Kelly, "KFC, Oprah Free Frustration Giveaway!" www.bizzia.com, May 6, 2009

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