Answered step by step
Verified Expert Solution
Question
1 Approved Answer
Question help ! The Westchester Chamber of Commerce periodically as public service seminars and programs. Currenty, promotional plans are under way for this year's program
Question help !
The Westchester Chamber of Commerce periodically as public service seminars and programs. Currenty, promotional plans are under way for this year's program Advertising akerratives include son radio, and online. Audience estimates, costs, and maximum media se limitations are shown Constraint Television Radio Online Audience per advertisement 100.000 18.000 40,000 Cost per advertisement 52000 5300 3500 Maximum mea wag 10 20 10 To ensure a balanced use of advertising media, radio advertisements must not aceed 50 of the total aber of advertisements authored. In addition, television should account for at least 10% of the total number of advertisements authod c.) the promotional budget is limited to $10.200. how many commerce messages should be run on each medium to maximise to sudence contact? at your answer is zero enter For No of commercial Advertisement Alternatives messages Television Radio Online What is the allocation of the budget among the three media? Advertisement Alternatives Budget Allocation Television Radio Online What is the talence reached Constraint Television Radio Online Audience par advertisement 100,000 18,000 40,000 Cost per advertisement $2000 $300 5600 Maximum media usage 10 20 19 To ensure a balanced use of advertising media radio advertisements must not exceed 50% of the total number of advertisements and thered. In addition, television should account for at least 10 of the total number of advertisements authored. (a) of the promotional budget e mited to $18,200, tow many commercial messages should be run on each medium to maximize tatal audience contact it your answer a ser entero No of commercial Advertisement Alternatives messages Television Radio 14 Online 10 What is the location of the budget among the three media? Advertisement Alternatives Budget Allocation Television Radio Online What is the total audience reached 1052000 (b) ly how much would audience contact increase an extra 5100 were located to the promotional budget Rould your answer to the nearest whole number Increase in audience coverage of approximately Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started