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Question Hep Metrics 7.2 Interpreting Market Segment Information from a Secondary Database Many marketers who wish to idenitify know more about the type of consumers

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Question Hep Metrics 7.2 Interpreting Market Segment Information from a Secondary Database Many marketers who wish to idenitify know more about the type of consumers who are most lkely to be interested in drinking energy drinks You paid for access to a marketing database that segmented consumers into 50 segments. After reading a target market will utilize "off the shelr market segmentation schemes developed by large marketing research You are looking to launch a new energy drink beverage, and you'd lke to n this scenario, you're the brand manager for a beverage company reading the description of the 50 segments, there were 4 you identified as being potentially appropriate Tenacious Teens". "City Sentries. "Country Colonizers" You ran a report on these four segments that was based on their answer to the question "Yes or No, do you Love drinking energy drinks. The resuits are t reported in table below along with the totals reported for all 50 of the segments combined EEI Click the icon to view the table of the results Of the four segments shown, which segment is the largest? O % (Round to two decimal places) Segment .listhe largest with the segrment % value of L More Info Segment Segment Name Segment Count Estimated Tenacious Teens City Sentries Country Colonizers Metro Mixers Total 290,000 190,000 250,000 850,000 Behavior Count 2.400 5,800 11,400 12.500 32.100 Print Done

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