Question
Question: Imagine that you have started your own manufacturing business and want to expand into a global market in order to achieve economies of scale.
Question:
Imagine that you have started your own manufacturing business and want to expand into a global market in order to achieve economies of scale. Choose an industry to use for this discussion.
The industry I would choose is the retirement industry.
Identify the industry your company will be in (i.e. what will you manufacture?)
My company would be called Generations Avenue, an affordable chain of retirement care facilities. We would manufacture buildings/communities that offer the best 24/7 care, actives and comfort for individuals age 66 and older. It would offer an array of plans that senior citizens could choose from to best fit their funds and preferences. This company would limit the harsh realities of retirement care costs and the problems that come with bad care and unwanted difficulties that families face during these transitions.
Describe the macroeconomic indicators that you will look for in order to decide where to expand.
The macroeconomic factors are the current housing market, stock/investment market and social security. With the current housing market being either high or low will determine if selling their homes and going to a retirement care facility is a smart option. If stock market is high and people have the funds to leave and pay for a long-term care home this will also determine whether it is smart to expand or not. The last factor is Social Security and determining certain age/demographics. If individuals are receiving that money sooner or later will also give indicators on when people will choose to join our facilities.
Describe the microeconomic indicators that you will look for in order to decide where to expand.
The microeconomic factors are labor costs and competition. The cost of labor in these facilities are very high. Having staff that is here 24/7, a kitchen team, activities directors and other key talent managers play a crucial role in expansion. If the funds are not met to then the company cannot grow or keep the business running. Competition also plays a large role in expanding. Depending on how many competitors are in the area means customers have more options in retirement facilities. It also can be hard to compete with existing and established homes that are trusted already by customers.
What research/data would you need to determine how best to enter the foreign market?
The research and data I would need to determine how to best enter the foreign market is their currency against the US dollar. Depending on prices and existing markets it will have to factor in what different prices will against the US dollar. I would also need to determine the cost of living and wages in other countries. I would need to investigate this to see what government regulations are and when people in other countries get wages back.
How would you use that research/data to decide on timing, strategic partnerships, and financing?
Once I can determine a price range, cost of living and government regulations/funds I can then decide the best timing and financing. The best timing is when the market is steady, and the demographics are showing spikes of generations going into retirement. Having strategic partnerships with local hospitals, activity centers and marketing tools will grow the internal customers and external future customers. The financing will come once one location is at full capacity and using government funds and other areas to bring in revenue.
Share some ideas about other resources that could be used to determine:
Macroeconomic indicators for achieving economies of scale
Microeconomic indicators for achieving economies of scale
Identify three (3) global markets (i.e. countries) that should consider for their business, with a specific rationale for each country.
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