Question: Imagine the following scenario: A friend of yours is the Advertising Art Director at a local ad agency. One of his graphic designers appears demotivated although he is fully capable of excelling in his job. Your friend is thinking about introducing a new bonus system to motivate the employee. This bonus system would pay graphic designers a quarterly bonus based on the creativity of their work.

Knowing what you know about motivation and given the information above (I know it is limited but sufficient to evaluate), please critically assess your friends suggestion. Might this be the right approach to increase motivation why or why not?